Say hello to Celine at Elite Supplements, your local sports nutrition expert. She’s a Muay Thai fighter who loves helping locals smash their health and fitness goals.  Celine’s all about cutting through the hype to give real, honest advice.  She says building relationships is the best part of the job. 

Hey Celine! What’s in season right now, what are shoppers loving?

Right now it’s all about the Emerald Labs Protein Water. So yummy. The Peach Gummy flavour is my absolute favourite. It’s fantastic for muscle recovery and also helps with stronger hair, skin, nails, plus joint and bone support.

What’s your favourite thing in-store at the moment?
Honestly, it’s still the Emerald Labs Protein Water. I can’t get enough of it.

What’s the best part of your job?
Helping people achieve their health and fitness goals. I love cutting through the noise and helping customers figure out what’s just a fad versus what can actually move the needle for them.

Do you have local customers you know by name or love to chat with?
Absolutely. Building relationships is huge for us. It’s more than a transaction. We really get to know what makes our customers tick.

What are two things you like most about working at Butler Central?
Definitely the people, both customers and other retailers. And it’s such a convenient, vibrant spot with everything you need.

Do you have a favourite time of year at the centre?
The lead-up to summer is always buzzing. Everyone’s getting ready for the beach and you can feel that extra motivation.

What was your dream job when you were a kid?
I actually wanted to be a vet. A bit different from supplements and Muay Thai.

What trends or changes in the industry excite you most?
People are so much more informed now. They want to know what they’re putting into their bodies. It’s pushing the whole industry to be better.

Tell us a bit about Elite Supplements and what inspired you to join.
We’re all passionate health and fitness enthusiasts, committed to helping people unlock their full potential. I first came in as a customer and loved the experience so much that I wanted to learn more and help others the same way.

What do you think sets Charter Hall apart from other centre owners?
They have a long-term, people-first approach. With over 30 years in the industry they focus on creating high-quality spaces that support local businesses, communities and investors. They also keep sustainability and partnerships front of mind.

What do you value most in your customer relationships?
Really understanding what each person needs. Often people come in thinking they need one thing but after a proper chat they leave with something better and a lot more knowledge.

Outside of work, what are you into? Any hobbies or secret obsessions?
Muay Thai. I’ve been training for three years and I’m in my first year fighting competitively. It’s a massive part of my life.

What’s the first thing you do when you arrive at work?
Put on my Spotify playlist. It sets the mood for the whole day.

Do you think your shop makes customers’ lives easier?
Definitely. We take the guesswork out of health and fitness. Whether you’re just starting out or chasing elite performance, we give expert advice, recommend the best supplements and genuinely support people so they can reach their goals faster. All our staff are Sports Nutrition Certified so customers can trust the guidance they get.

If you could wake up tomorrow with a new quality or ability, what would it be?
Teleportation. No more sitting in traffic.

And lastly, four words to describe yourself?
Driven, passionate, friendly and curious.